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Food, drink, cosmetics, pharmaceuticals and tobacco products are susceptible to contamination, both accidental and by deliberate interference through malice for political or financial gain. Such incidents are increasingly common and, when they occur, attract media interest which can have a disastrous impact on the public's confidence in the affected product. Considerable costs can be incurred in both recalling and replacing the damaged product as well as in rebuilding public confidence.

AIG is the leader in the US market for Contaminated Products Insurance. Coverage includes recall costs, loss in profits and rehabilitation costs following either accidental or malicious contamination. It also provides crisis management planning and loss prevention services through specialist consultants.