First Party Recall Insurance

Food, drink, pharmaceuticals and cosmetics

Instances of accidental food contamination occur from the introduction of microbiological contamination, viruses, chemicals and foreign objects, or from formulation errors and mislabelling.
Cosmetics and medicines are also susceptible to contamination and potentially fatal errors.

Consumer goods

Consumer goods recalls are on the rise and have been so for the past decade, usually as a result of danger from overheating, electrical shock and parts detaching causing choking hazards.
According to RAPEX (Rapid Alert System for Non-Food Consumer Products), the number of notifications in 2009 rose by 7% when compared to the previous year. Prime offenders were clothing, textiles and toys, but all sorts of product types made their list.

The true costs of recall

Once embroiled in a product recall situation the costs, direct and indirect, to manufacturers, retailers or wholesalers can be enormous. Public/products liability will address the effects of injury or damage caused, but the impact may be much wider. Recovering stock, transport, overtime, repair or replacement and subsequent loss of reputation and profit can cause deep financial damage.


Features & Benefits

  • Pre-incident recall planning consultancy is included (fees are commensurate to the premium amount)
  • Covers the direct costs of a recall, including laboratory product testing, reverse distribution, destruction and disposal of faulty stock, addition human resources, repair or replacement and redistribution
  • Covers additional business costs post-recall arising directly from the event
  • Brand protection through crisis management consultancy expertise 
  • Cover in the face of threatened or actual malicious attacks


  • Costs of the recall
  • Costs of replacing the defective product
  • Consultants’ and advisors’ costs
  • Loss of gross profit
  • Product extortion costs
  • Defence costs
  • Brand rehabilitation costs 
  • Third party recall and replacement cost